Sponsor the Video Challenge

The Catch It In Time Cancer Awareness Video Challenge 2017 is a friendly-competition between 18 to 35 year old students across Colorado. The program offers a fun way for these students to showcase their creativity and highlight their individual college and university programs, while giving back to an important cause.

As a sponsor of the Video Challenge, you have the opportunity to engage directly with the participating students and increase your visibility with the surrounding communities – participant friends and families, college and university faculty, healthcare providers, cancer non-profits, and other sponsoring businesses.

In addition, you will be supporting our efforts to raise awareness for cancer within this at-risk demographic. As a 501(c)(3) non-profit, Catch It In Time is on a mission to raise awareness for cancer and the importance of early detection in through creative communication campaigns. Your sponsorship is tax-deductible; contact our team for details.

College Students in Colorado

Colorado has more than 230,000 college students between the ages of 17 and 40 spread across the state. Catch It In Time will be marketing to these students in a variety of ways, with both in-person and digital promotion. As a sponsor of the Video Challenge, you have an opportunity to not only build awareness for your brand with these students, but with their family, friends, and peers throughout the challenge.

Marketing to the Demographic is a Challenge

This demographic is notoriously hard to reach. The old rules of marketing just don’t work on today’s young adults. In the past, you could lean on celebrity endorsements and splashy graphics, but today’s 18 to 35 year olds just won’t buy it. According to Forbes, about 70 percent of the demographic “favor cool experiences over great products.” This means video content, especially interactive video, is an effective way to spread your message and raise awareness for the early detection of cancer.

Why Catch It In Time?

Catch It In Time has a proven history of delivering on effective outreach strategies for the target demographic and is well-positioned to further our reach with the Video Challenge. We have more than 9 million unique views on our cancer awareness stories. From December to March this year, more than half of our YouTube views came from 18 to 34 year olds. The average viewing time for our content is 3:46, well over the national average.

Thank you to our Catch It In Time Cancer Awareness Video Challenge 2017 Partners!

Interested in becoming a part of the Catch It In Time Cancer Awareness Video Challenge 2017? Download the sponsorship packet and contact our team for details.