So, what’s the story?

Catch It In Time was founded in 2011 by Keith Singer. Keith, like many of us, has been affected by cancer throughout his life. He first lost his Grandmother to skin cancer; since then, many friends and family have fought the disease. In 2008, a good friend lost his 37-year-old son to colorectal cancer very quickly after receiving the diagnosis. He had shown symptoms, but with his young age and without any previous history of cancer, the appropriate tests were delayed until it was too late. If only he had caught it in time…

This organization was founded with the idea that cancer awareness should be a part of everyone’s daily conversation. Our goal is to empower people to take control of their own health and encourage them to seek help when something isn’t feeling right. It’s about taking action early and it’s about saving lives.

The team has grown over the years, as others have been touched by the mission and our creative approach to cancer awareness communications. Late in 2016, Catch It In Time officially became a 501(c)(3) non-profit and officially formed the executive team. Together, we are looking forward to growing the organization and making an even bigger impact on the surrounding community by shining a light on cancer awareness.

Our Executive Team


Keith Singer

Founder & Executive Director

With more than 35 years in broadcasting and communications, Keith specializes in telling stories that people actually want to watch. Keith created CIIT as a means to help spread the message that early detection must be part of everyday life.


Roger Miller

President & Operations Director

Roger comes to CIIT with more than 45 years experience in non-profits, communications and project management. Roger has lost 8 immediate family members to cancer and faced skin cancer himself.


Kim DeCoste

Community Director

Kim’s extensive background as a business owner and VP of a media production company, as well as her personal connection to the cause are an incredible asset to the CIIT team She is also an author, speaker, and career management specialist with an emphasis on navigating career challenges and choices.


Stephanie Short

Marketing Director

Stephanie brings expertise in strategic marketing, web design, digital communications and event planning to the team. She is passionate about health, the community and making an impact – CIIT is the perfect combination of all three.


Michael Barron

Finance Director

Michael Barron joined the team to assist with fundraising and business development. His diverse background in business spans over 45 years in the insurance industry and is owner of four additional businesses. Michael is passionate about CIIT and the importance of early cancer detection.

Creative Contributors

Erica Jaffe

Freelance Videographer & Editor

Emily Singer

Content & Social Media

Rand Lechner

Freelance Videographer & Producer

Phil Bowman
Phil Bowman

Web Design & Development

Sam Brennan
Sam Brennan

Graphic Design